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  1. 1. Marketing on Instagram : A qualitative study on how companies make use of Instagram as a marketing tool

    Kandidat-uppsats, Umeå universitet/Företagsekonomi

    Författare :Linnea Berg; Lisa Sterner; [2015]
    Nyckelord :Marketing; Instagram; social media; social media marketing; marknadsföring; sociala medier; Instagram;

    Sammanfattning : The last years technological developments have lead to significant improvements in Internet usage, availability and the way people interact online. Recent statistics show how Internet and foremost social media usage increases rapidly, which have been noticed by companies, increasing their presence on social media platforms as well. LÄS MER