Sökning: "rivalry affiliation"
Hittade 1 uppsats innehållade orden rivalry affiliation.
1. The downside of Fandom and Sponsorships - An empirical study of sports team rivalry and other negative sport sponsorship effects
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : This study examines how sports team rivalry and other negative sport sponsorship effects can interfere with a successful sponsorship agreement between a sponsor and its sponsored object. The study consists of two sections, a quantitative, as well as a qualitative research part. LÄS MER
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