Sökning: "shockvertising"

Hittade 2 uppsatser innehållade ordet shockvertising.

1. 1. Take A Chance On Shock : Facilitating Effective Shockvertising

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Duaa Kaddoura; Josef Gemhed Magera; [2020]
   Nyckelord :Marketing; Advertising; Shock Advertising; Shockvertising; Shocking Advertising; Shock Appeal;

   Sammanfattning : Shockvertising is a set of advertising tactics that sends its message through the breaking of norms, presentation of shocking images, exploiting the audience’s anxieties, and various other ways. It is a quick way to break through the clutter of similar advertisements in today’s oversaturated world of advertising. LÄS MER

3. 2. A new marketing strategy for a new Luxury market: Shock advertising and Porno chic in social networks : The French market

   Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)

   Författare :Alice Goubault de Brugière; Roxane Barry; [2011]
   Nyckelord :Marketing; Social Networks; Porno Chic; Shockvertising; Luxury Market; Sex;

   Sammanfattning : .... LÄS MER