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  1. 1. Defining customer value in disruptive business models

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Antonia Welzel; [2023-07-20]
    Nyckelord :customer value; disruptive innovation; subscription-based car ownership;

    Sammanfattning : Customer value is a relatively complex concept and is very dependent on the perspective that is taken as well as on the context of the value offer. The aim of this thesis is to identify how customer value is defined in more dynamic environments, specifically in the context of disruptive business models. The case company in the thesis is Lynk & Co. LÄS MER