Sökning: "tanja holst"

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  1. 1. Developing scenarios for MNCs acting on emerging markets

    D-uppsats, Göteborgs universitet/Graduate Business School

    Författare :Carolina Winzell; Tanja Holst; [2000]
    Nyckelord :South Korea; Volvo Construction Equipment Korea; Emerging market; FDI Foreign Direct Investor ; MNC Multinational Cor;

    Sammanfattning : The purpose of this thesis is to develop a scenario technique for MNCs operating on emerging markets. The focal point in the scenario development process is to create awareness of the environment in which the MNC is acting. LÄS MER