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1. 1. What strategies should Swedish news media outlets use in order to keep their brand credibility in times of social media?

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :TATIANA KIREEVA; [2021]
   Nyckelord :Social media; news media outlets; social media algorithms; Sociala medier; nyhetsmedier; algoritmer;

   Sammanfattning : Journalism has “always been shaped by technology” (Pavlik, 2000, p.229). Social media could be seen as a technology of today, when news consumption is changing and 31% of the population worldwide are using Facebook and other social media platforms for news (Newman, 2020). Moreover, fewer pay for news (Medieakademin, 2021). LÄS MER