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  1. 1. Increasing OrganizationalEfficiency in a Cross-Brand, Cross-Cultural Project : A Case Study of a Swedish-German R&DCollaboration

    Master-uppsats, KTH/Maskinkonstruktion (Inst.)

    Författare :Elly Pensjö; [2020]
    Nyckelord :Cross-culture; cross-brand; Swedish-German collaboration; organizational efficiency .; Tvärkulturellt samarbete; tysk-svenskt samarbete; organisatorisk effektivitet;

    Sammanfattning : It is increasingly common that organizations enter different forms of collaborations to extend their capabilities in order to reach mutual goals and remain competitive on a rapidly changing market. Due to a gap in literature on cross-cultural collaborations, the purpose of this study is to explore how to increase organizational efficiency in a cross-brand, cross-cultural project. LÄS MER