Donationer genom innovativa metoder : Vägen till fler företagsgivare för en ideell organisation

Sammanfattning:

Abstract

Purpose:

Innovation contribution

• The purpose of this diploma thesis is to develop, for Läkarmissionen, an innovative

fundraising method for increasing donations from businesses.

Knowledge contributions

• The purpose is also to examine how the innovation process could be run in non-profit

organizations.

Research questions

• What are Läkarmissionens needs when it comes to corporate donations?

• What factors affect corporate donations?

• What solutions or methods can create conditions to increase the propensity of

companies to donate more money to charity?

Method:

The authors conducted a qualitative study with semi-structured interview and a creative

workshop. The authors applied the action research with the non profit organization

Läkarmissionen as client.

Theory:

The theory chapter includes Tidd and Bessants process of innovation, innovation in nonprofit

organizations, service innovation, CSR and donation options. Since companies consists of

individuals, it is important to also study what makes individuals choose to donate money.

Therefore, theories about what it is that makes individuals and companies donate money to

nonprofit organizations is included in the theory chapter.

Analysis:

Läkarmissionen needs to work more with marketing, they need to be more visible so that

companies who choose to donate know that they exist. It is important to be able to offer

companies something they can relate to, because that is a key factor when companies decide

where to donate.

Conclusion:

Five different concepts have been developed which may create value for the client. The

various concepts have been developed by analyzing empirical data and theory and authors see

that these concepts can provide the basis for more corporate donors. A model to develop

innovations in nonprofit organizations is also presented in the conclusion. The model consists

of three elements that together create the opportunity for innovation.

Keywords:

Non-profit organization, donation, innovation process, innovation, fundraising, CSR, action

research.