“Drugs make me myself” : En multimodal kritisk diskursanalys av ungdomsdramer Euphoria ochSkins UK

Sammanfattning: Global alcohol- and drug consumption is a big health problem, despite the fact that the amount of usage has decreased throughout the years. Our interest for this study arose because earlier research showed that films, series and television can affect viewers' perceptions regarding alcohol- and drug use. Thus we were interested in examining how alcohol- and drug use is constructed in the teen dramas Skins UK and Euphoria, considering that these series manage subjects such as drugs, alcohol and addiction. The method this study conducted was multimodal critical discourse analysis (MCDA) because this method is used to analyze audiovisual materials. The theoretical framework for this study consists of poststructuralism, socialsemiotics and filmsemiotics to analyze and identify discourses in our empirical material. Our empirical material was analyzed by looking at poses, facial expressions, lexical choices, distance, sound and music. The results showed that the construction of alcohol- and drug use in the respective series was more negative than positive. Four discourses were identified from the results: escapism, anxiety management, connection and self-destructiveness.