Logistics Structures for Global Retail Expansion : A case study of a fast-growing Swedish Fashion Company with International Presence

Sammanfattning: This qualitative research explores what logistics structures a growing retail company can employ to support its international expansion with a focus on high customer satisfaction levels. It delves into the logistics configurations for reaching efficiency in inbound logistics, especially meeting the complexities of growing volumes and extensive supplier networks. A case study is performed of a Swedish fashion company, which has achieved remarkable growth both within its domestic borders and on the global stage. This stresses a critical need of a logistics structure designed to manage the growing volumes and the global market. Using qualitative methodologies, including in-depth semi-structured interviews and literature reviews, this thesis unveils two central logistical solutions: the shift towards a multi-warehouse system and the integration of Consolidation Hubs. In the context of global expansion within retail, the study underscores the imperative nature of strategic logistics planning. Adopting a multi-terminal logistics system with geographically spread warehouses appears as an initial recommendation. This configuration facilitates accelerated delivery timelines and effectively addresses regional market nuances. Furthermore, regionalized warehousing minimizes administrative complexities and enhances customer trust. While centralized logistics structures have a cost benefit, the prioritization of service quality through a decentralized model emerges as central for maintaining high levels of customer satisfaction in the retail industry. Additionally, the research highlights the role of Consolidation Hubs in refining global logistics structure for retail companies. Beyond mere cost efficiencies, Consolidation Hubs significantly reduce transport-related environmental footprints. This aligns seamlessly with the modern consumer's sustainability preferences, potentially offering companies a distinct competitive advantage. More importantly, the adoption of Consolidation Hubs optimizes control over inbound logistics, ensuring stringent product quality checks, minimizing errors, and promoting strong supplier relationships.