Strategisk utveckling: En studie av strategi hos internetbaserade företag

Sammanfattning: Strategic development is something that concerns all companies, regardless of which industry they’re in. There is extensive research on this topic but one can question if the same theory also applies to E-businesses. Using case studies, this paper looks at strategic development in E-businesses and tries to answer whether strategic development in internet based companies is unique or if existing theory can still be applied. The predominant approach is to look into if E-businesses, due to a turbulent environment, rely less on market research and focus more on internal resources than would be expected by companies in more stable environments. The paper concludes that being an E-business to no greater extent affects strategic development and that the notion of the “internet environment” would be exceptionally turbulent is misleading.