Mobil försäljningsenhet : En produktutvecklingsprocess

Sammanfattning: Galna Glassen is a company that has a unique way of selling ice cream in Sweden. The idea is for the costumer to be able to compose their own favorite ice cream, partly by choosing the flavor of ice cream but also by picking the ingredients. The ingredients that can be chosen from are around twenty and can be everything from cookies to candy to berries. When the costumer has chosen their ice cream and ingredients they are mixed together on a cooled granite board. The company was very successful when it was founded in the summer of 2011 and decided to expand to other cities in Sweden. They also wanted to explore the profitability of a mobile sales unit that is intended for festivals and events. The thesis is meant to develop Galna Glassen’s mobile sales unit. The project is a product development process that mainly uses Hubka’s theories. The project starts with a degradation of the problem and a list of construction criteria. After that function analysis is made with a  function/means tree and a morphological matrix. The function analysis opens the doors to create a number of possible concepts and after consideration choose one. The final concept is developed and evaluated, and components are created and placed. When the concept has been given a rough layout it is taken to the next level and a more detailed version is created as a CAD model. The report consists of three main parts: the introducing part, the report part and the concluding part. In the report part there are essentially five phases where the product development process is implemented. The taskmaster wants a simple and cheap unit and with that in consideration through the process the result was a characteristic sales wagon on the exterior. However the opening function is more unique and the interior is custom built for the purpose.