Motivation och lärande inom detaljhandeln : En studie om hur butikschefer inom svensk detaljhandeln redogör för sitt arbete med motivation och lärande

Sammanfattning: The purpose of this study is to find out how store managers in Swedish retail explain the importance of motivation for learning among employees and which factors influence these processes, and whether, according to the store managers, it has any effect on the organizations' development. The collected empirical evidence has taken place through a qualitative method where the respondents in the study have been interviewed. The theories used as part of the analysis for the collected empirical evidence are intrinsic and extrinsic motivation, surface and deep learning, Billet's theory of workplace affordance and Hertzberg's theory of motivators and hygiene factors to include theories related to both motivation and learning in the workplace. The results show that the store manager has an important role for the store and the employees, which also includes creating opportunities for learning and through motivation also contributing to increasing development and well-being in the workplace for the employees. Much indicates that organizations that work with development of learning and motivation create more opportunities for their employees and becomes more profitable, but also that the individuals are responsible for creating the conditions for their own learning.