Europeiska mötesdestinationer : En jämförelsestudie om professionella möten & mötesindustrin i Stockholm, Warszawa & Rom

Sammanfattning: The meeting industry is a growing industry around the world, and the technological development in recent decades is one of the contributing factors to the increased travel opportunities and meeting industry's expansion. It can be assumed that the technology could replace some of the personal meetings, but humans have always had a need to meet in physical locations in work related purposes, therefore there is no evidence that personal meetings will disappear. Technological development should be seen as complementary rather than a substitute to the existing professional meetings. Public and private sectors within countries has drawn attention to meeting industry's potential, as favored destinations in terms of economic administration, image creation, expansion and acquisition of further market share in the global market. Meeting industry is complex precisely because there are so many different actors and stakeholders that integrate. For a destination to differentiate them and excel in the increasingly global world needed an elaborate marketing plan and effective cooperation between the various actors at the destination. Usually the largest professional meetings takes place in cities where there is capacity to receive large numbers of visitors. Essential elements for sustainable meeting industry are mutually dependent network relationships with strong organizational skills, and are of primary importance to a functioning whole. Among the various meeting actors, Convention Bureau occupy key role as the representative, the primary aim is to market the destination, display options, and finally bring together stakeholders with meeting participants. Lack of a Convention Bureau inhibit communication between meeting participants and stakeholders, also weakened the meeting related image because of incomplete representation.