A framework for external crisis communication due to wolrd instability: A qualitive study on the travel industry

Detta är en L1-uppsats från Lunds universitet/Företagsekonomiska institutionen

Författare: Leyre Hermana García-agulló; Christopher Kewenter; [2020]

Nyckelord: Covid-19; Tourism management; Travel industry; External crisis communication.; Business and Economics;

Sammanfattning: Travel today is not as self-evident as it has been the last few decades. This paper takes on a mission to investigate how external factors such as natural disasters, geopolitical tensions, and above all; epidemics, call for an external crisis communication for travel and tourism companies.

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