Sökning: "Leyre Hermana García-agulló"

Hittade 2 uppsatser innehållade orden Leyre Hermana García-agulló.

1. 1. From commercial product to art piece: luxury in the search of virtual exclusivity

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Gvantsa Khabalashvili; Leyre Hermana García-Agulló; [2021]
   Nyckelord :luxury; luxury brand; art; artification; cultural capital; Business and Economics;

   Sammanfattning : Thesis purpose: The purpose is to identify what opportunities the approach to art on Instagram offers luxury brands to sustain their exclusivity in an age of mass production. Theoretical Perspective: Pierre Bourdieu’s (1984) cultural capital, legitimate culture and Kapferer and Bastien’s (2012) anti-marketing rules and the artification of luxury are the main sources of theory used to develop the analysis. LÄS MER

3. 2. A framework for external crisis communication due to wolrd instability: A qualitive study on the travel industry

   L1-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Leyre Hermana García-Agulló; Christopher Kewenter; [2020]
   Nyckelord :Covid-19; Tourism management; Travel industry; External crisis communication.; Business and Economics;

   Sammanfattning : Travel today is not as self-evident as it has been the last few decades. This paper takes on a mission to investigate how external factors such as natural disasters, geopolitical tensions, and above all; epidemics, call for an external crisis communication for travel and tourism companies... LÄS MER