”Du ser ju och hör mer när du är på kontoret” : En kvalitativ studie om medarbetares kommunikativa synlighet på den hybrida arbetsplatsen

Sammanfattning: In the wake of the COVID-19 pandemic and working from home conditions, hybrid work is becoming an increasingly common practice among companies. However, the mix of employees working from home and from the office creates a new environment for communication between employees and supervisors. Physical interactions in the office have proved to be important in allowing employees to present themselves and their work to colleagues and supervisors. Thus, the aim of this study is to investigate how hybrid work affects employees’ opportunities to make themselves and their work visible on equal terms. The method used is semi-structured interviews with employees and supervisors at two large Swedish companies. Results show that employees use continuous dialog, fostering close relations, and supporting colleagues to create favorable impressions in the hybrid workplace. These impression management tactics were motivated by both wanting to look good, as well as do good in the organization. Supervisors likewise agree these behaviors create favorable impressions, although supervisors are more likely to acknowledge behaviors that directly or indirectly assist the supervisors’ work. The study identified four aspects that affect employees’ impression management: routines for mutual meetings, trust and openness within the group, transparency in the work environment, and informal channels for interactions. The results indicate that a hybrid workplace with equal opportunities for managing impressions will decrease the risk of employees experiencing impression management as a sacrifice. However, the biggest challenge to create equal opportunities was identified as providing adequate informal channels for interaction - both generally in the remote environment, as well as informal channels that connect to the wider organization and higher ups in the physical office.