“Rösta på oss, annars limmar vi fast dig på E4:an” : En kvalitativ studie av falska valaffischer ur ett medieaktivistiskt perspektiv

Sammanfattning: The aim of this study is to analyze 25 fake election posters that have been put up between 2018 and 2022 in Sweden, through a narrative analysis, to gain an insight into how they displace political messages in the public space. The study is also done to gain a deeper understanding of the practice from a media activist perspective and to investigate how these practices renegotiate a traditional form of political communication. These renegotiation practices are theorized in terms of territorialization (Deleuze & Guattari, 1987). In addition, the concept right to the city (Harvey, 2003, 2008; Lefebvre, 1996) is used to understand the city as a public political space. The results of the study show that many fake election posters seem to want to challenge and try to influence their surroundings, although there are differences in what the the election posters specifically want to challenge or criticize. Common characteristics of the practice are activism, criticism, disclosure, disinformation, appropriation, intertextuality, irony, satire, humor, and political standpoints. This also shows that fake election posters can be understood as a type of activism, as there are many similarities with other media activist practices such as culture jamming, street art and graffiti.