Sökning: "Culture jamming"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden Culture jamming.

  1. 1. "En livsstil för en livstid" : En kvalitativ studie på konsumenters upplevelser av parodireklam inom det vita snusets marknadsföring

    Kandidat-uppsats, Karlstads universitet

    Författare :Konrad Boehm; Jonathan Milner; [2023]
    Nyckelord :parodireklam; vitt snus; marknadsföring; culture jamming;

    Sammanfattning : The purpose of this study is to shed light on the issues surrounding the marketing of white snus, which employs various means to downplay and beautify the product, thus normalizing it as part of everyday life. Using our analytical framework, we have developed spoof advertisements for white snus that convey this problematic nature. LÄS MER

  3. 2. “Rösta på oss, annars limmar vi fast dig på E4:an” : En kvalitativ studie av falska valaffischer ur ett medieaktivistiskt perspektiv

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Hannah Carlsson; [2023]
    Nyckelord :Culture jamming; deterritoralization; fake election posters; media activism; narrative analysis; political communication; right to the city;

    Sammanfattning : The aim of this study is to analyze 25 fake election posters that have been put up between 2018 and 2022 in Sweden, through a narrative analysis, to gain an insight into how they displace political messages in the public space. The study is also done to gain a deeper understanding of the practice from a media activist perspective and to investigate how these practices renegotiate a traditional form of political communication. LÄS MER

  4. 3. Weapons of Brand Destruction: Exploring the different methods and strategies used by Online Anti-Brand Communities aimed to harm brands

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Andrés Emilio Garcia Raffo; Niklas Kjellander; [2022]
    Nyckelord :Brand Community; Anti-Brand Community; Brand Dislike; Consumer-activism; Business and Economics;

    Sammanfattning : Aim: The aim of this paper was to shed light on the different methods/strategies that Anti-Brand Communities (ABCs) use in order to cause harm to particular brands. Purpose: The purpose of this paper is to offer assistance to brand managers through Anti-Brand Community-insights, as a means of combating the increasingly growing number of ABCs. LÄS MER

  5. 4. Getting “Banksied”: Culture Jamming in Practice

    Magister-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Författare :Jasmin Salih; [2019]
    Nyckelord :remediation; culture jamming; Banksy; street art; Counterculture;

    Sammanfattning : This paper discusses culture jamming as the countercultural tool of our current mass media society and argues for a more holistic understanding of the concept in order to open up its subversive potential. Part of this holisitic approach involves emphasizing the role of remediation inherent in the concept. LÄS MER

  7. 5. Consumer Perception of Brand Personalization : Adbusters as Anti-Brand

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Sanja Rudinski; [2016]
    Nyckelord :Brands; Brand Personality; Consumer Perception; Brand relation; Adbusters; Culture Jamming; Subvertisement;

    Sammanfattning : Thesis purpose: The thesis purpose is to examine the interrelationship of consumer and brand relation. The main objective is to research how consumers’ perception of brand personalization before and after seeing Adbusters subvertisement ads influences their relation to brands. LÄS MER