Sökning: "Subvertisement"
Hittade 1 uppsats innehållade ordet Subvertisement.
1. Consumer Perception of Brand Personalization : Adbusters as Anti-Brand
Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : Thesis purpose: The thesis purpose is to examine the interrelationship of consumer and brand relation. The main objective is to research how consumers’ perception of brand personalization before and after seeing Adbusters subvertisement ads influences their relation to brands. LÄS MER
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