Sökning: "Sanja Rudinski"

Hittade 1 uppsats innehållade orden Sanja Rudinski.

  1. 1. Consumer Perception of Brand Personalization : Adbusters as Anti-Brand

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Sanja Rudinski; [2016]
    Nyckelord :Brands; Brand Personality; Consumer Perception; Brand relation; Adbusters; Culture Jamming; Subvertisement;

    Sammanfattning : Thesis purpose: The thesis purpose is to examine the interrelationship of consumer and brand relation. The main objective is to research how consumers’ perception of brand personalization before and after seeing Adbusters subvertisement ads influences their relation to brands. LÄS MER