Förnybara energikällor i media

Sammanfattning: To combat the rising global temperature Sweden have signed the Paris Agreement to limit the release of CO2 and keep the temperature to a minimum increase of 1,5 degrees. A transformation of today’s energy system towards renewable energy is paramount to this endeavour, which in part relies on public acceptance where media plays an important role inshaping public acceptance. This study aims to map acceptance of renewable energy sources and draws on framing theory, which states that the media focuses attention on certain events and gives information meaning, in a sense how something is presented to the audience influences their choices in how to process said information. As this is a qualitative study, 49 articles about bio-, geothermal, solar, water and wind energy from Sweden’s four major newspapers, Aftonbladet, Dagens Nyheter, Expressen and Svenska Dagbladet, have been gathered from the Svenska dagstidningar database and examined through frame analysis. Media framing contributing to public acceptance was bio- and solar energy while water subtracted from it. Wind energy were both contributing and subtracting from acceptance while geothermal lacked articles entirely, prohibiting it from entering public discourse altogether. Meanwhile the biggest deciding factor towards framing acceptance for renewable energy depended largely on the newspaper.