"Svepa, svepa, svepa" -En kvalitativ studie om användare av dejtingappen Tinder och deras upplevelse av användandet

Sammanfattning: The technological development has increased in pace during the recent decades and has as a result in many ways changed society fundamentally, including the way we date. Above all, it is the app Tinder that has increased explosively in recent years and has a continued increase in active members. This study examines how individuals experience their use of the app Tinder. The aim of this study is to contribute to an increased understanding of Tinder users’ experiences. Central questions are how users of Tinder feel that they present themselves in the app and how Tinder meets personal needs. Previous research shows increased use of online dating, increased self-confidence in usage and generally a more positive image of others through online dating. This study, which is based on qualitative interviews with Tinder users, shows that respondents experience limited opportunities to present themselves freely in the app. The study also shows that satisfaction of needs via Tinder varies depending on what needs exist and that it can be difficult to meet needs because of interchangeability and a lack of motivation from the consumer.