MNEs management of CSR in subsidiaries : A multiple case study in Business Management

Sammanfattning: Abstract -   Background: Corporate social responsibility (CSR) has been a concept related to corporations for decades and is still highly relevant. The concept has been developed throughout the years, resulting in an extensive concept. This thesis, however, defines CSR as a corporation’s willingness, engagement and ability to participate in societal objectives.   Purpose: The purpose of this master thesis is to analyse business management of CSR. More specifically, in the context of MNEs subsidiaries implementation and management of CSR in practice relating to services, retailing and manufacturing industries.     Method: A qualitative multiple case study was conducted in order to carry out the purpose. The empirical data was collected by doing 14 semi-structured interviews from five MNEs in three different industries.    Findings: Common findings in all five MNEs are, a global management team in all organizations, that the organizational goal is in line with the organizational standard and that all MNEs encounter a local demand. Moreover, all five MNEs were found to measure, track and evaluate their processes by using one or a couple evaluation methods. Lastly, it was clear that all responsibilities within Carroll's pyramid of CSR were valued within the participating MNEs and that CSR is believed to become increasingly more important in the future.    Conclusion: The final conclusion of this thesis is that the importance of CSR will increase in the future for MNEs and its subsidiaries based on the current market situation. Furthermore, MNEs tend to manage and implement CSR in subsidiaries based on a global framework. The amount of local adaptation differs between industries and MNEs, however, if the CAGE distance is bigger the local adaptation tends to be bigger.