Eld upphör:Vi är här för att samla in uppgifter : En kvalitativ studie om Försvarsmaktens representation av militäryrket på Instagram

Sammanfattning: This qualitative study intends to identify how the military profession is represented on the Swedish Armed Forces’ Instagram account from March 1 to September 1 2017. The method used is Multimodal CDA, which enables the investigation of both linguistic and visual elements. Ten Instagram posts are analyzed in order to examine how representations are formed linguistically and visually, as well as how language and images interact to form the picture of the Swedish soldier. The study focuses on concepts such as power and ideology, but strategic narrative also plays an important part in the analysis. The results show that the Swedish Armed Forces mainly tells a story in which values such as collectivity, functionality, challenges and personal growth are highlighted. Meanwhile, stories of combat, conflict and war are absent.