Exploring competition in hypercomplex business landscapes ? An in-depth case study of mobile TV/Video at Sony Ericsson Mobile Communication

Detta är en Master-uppsats från Lunds universitet/Förpackningslogistik

Författare: Jonas Stålenhag; Martin Modig; [2006]

Nyckelord: strategy; technology; mobile tv; sony ericsson; competition; value chain; business model; hypercomplex; positioning; Technological sciences; Teknik; Production technology; Produktionsteknik; Technology and Engineering;

Sammanfattning: What is essential for Sony Ericsson to consider when introducing the mobile TV/Video service? Given a technological development, such as mobile TV/Video, how does it affect a company's strategic possibilities and value chain positioning?

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