Hade du valt att delta? : En kvalitativ studie om vad som motiverar individer till att delta i undersökningar

Sammanfattning: This study examines individuals’ motivational factors when it comes to participation in surveys, and how these are reflected in their social actions. The empirical data consists of semi-structured interviews with six individuals, three men and three women. The empirical data has been analyzed on the basis of Max Weber's ideal types of social action (Weber, 1983) and Edwin Locke’s motivational theory (2000). The study finds several aspects that affect the decision making when it comes to participating in a survey, or not to participate. The most central theme is that the research topic in a survey needs to be significant to motivate the respondents to participate. The respondents all share the view that research within the field of health and medicine is important, accordingly expressing motivation to participate in surveys regarding the subject. Another central theme is that a survey needs to favor the participants in some way for them to feel motivated to participate.