Vision - ledarskap och anställdas motivation : En kvalitativ studie om organisationens vision och ledarskapets påverkan på anställdas motivation ur ett medarbetarperspektiv

Sammanfattning: The purpose of the present study is to gain insights and a deeper understanding of how the organization's vision and leadership can serve as central motivational factors and influence employees' willingness to perform at a higher level. The primary role of the vision is to provide an inspiring future image and demonstrate what the organization aims to achieve in the long term. Its purpose is to instigate engagement among both leaders and employees. The leader's task involves implementing the vision by rallying all employees within the organization around agreed-upon objectives. Implementation is realized through motivational actions and influencing employees' behavioral patterns, intending to enhance performance. The study was conducted with the intention of examining how the vision and the leader's actions can impact and increase employee motivation in two distinct segments. A qualitative method was applied with an abductive approach and semi-structured interviews. The thesis is based on a hermeneutic methodology, relying on the theoretical frameworks used in the study. Interviews were conducted with twelve employees, all active in the banking or education sectors, to obtain their individual perspectives.The collected empirical data indicated that a clear and well-formulated vision alone is not sufficient. An engaged and active effort from the leader is necessary, as they serve as a vital link between employees and the organization's vision goals. Leadership qualities that employees primarily seek in a manager are associated with transformative and charismatic leadership. The results also suggest that many of the motivational factors considered significant in the organization's vision, and which could be related to some employees' personal goals, were similarly observed regarding employees' workplace. This indicates that fulfilling only external hygiene factors, as Herzberg emphasizes, is not enough. Internal motivational factors must be present for employees to experience increased motivation.