Autentisk eller inte? : En kvalitativ studie om individers självpresentation på LinkedIn

Sammanfattning: In various social networks available on the Internet, including LinkedIn, individuals may present themselves in a profile with a personal presentation in aim to find a new job. However presentations do differ depending on from which line of profession individuals present themselves from. Do to previous research LinkedIn users utilize strategies to manipulate information they present, also seen in controlling and handling of how an individual should be perceived. The theoretical framework was found in Erving Goffman's theories about impression management which is used to examine the phenomenon on a deeper level. The method used for this study was qualitative method with text analysis where the material was collected from the LinkedIn website and consisted of four different profession categories with ten profiles per category. The study's results showed how profession categories present themselves on LinkedIn, where was even shown what was common and what distinguished. The conclusion was that profession categories present themselves with expressions which are contingent on the norms, values and expectations as conditioned by the given profession. They are therefore the result of an tradition in their social profession which requires that specific form of expression.