A Bite of Odd : Innovation for exchange cultural values of Chinese offal

Sammanfattning: Cultures are constantly interacting in the globalized world, and concerns of misunderstanding and prejudice against different cultural values have surfaced. People's perceptions of food are influenced by their cultural values. Offal is undoubtedly controversial in different cultures, they are viewed with distrust, disgust, or enjoyment. Unlike common operations, Chinese offal dishes do not attempt to transform offal into something different by using thick sauces or preparation skills. Instead, offal, like chicken feet, duck tongues, and fish heads, are served almost in their original appearances. This has led to the perception that it is strangely exotic and even associated with backward, uncivilized, and barbaric. Therefore, examining the cultural values behind offal and bringing cross-cultural awareness to deal with the misunderstanding of the status quo is the core of the event.  The project is a cross-cultural communication design project. By establishing a literature review framework for comparing Eastern and Western cultural values behind offal dishes, and applying Hofstede's cultural dimensions theory to country-specific contextual analysis the experience prototype, a website platform called A Bite of Odd to provide services and guidelines for conducting Chinese offal experience events all over the world was proposed.