Dissonans i två dimensioner

Sammanfattning: This bachelor thesis discusses the conveying power of the audio and visual media in an audiovisual creative process based on the concept of audiovisual dissonance and Circumplex Model of Affect (Russell, 1980) with its key components, valence and arousal. In this design process we use the research key concept of audiovisual dissonance as a design perspective.Dissonance can also be described as a contradiction, with this an audiovisual dissonance can be seen as a contradiction between the audio and visual media. Chion (1994) coined the term audiovisual counterpoint which he describes as when the picture and the sound doesn’t match. In this design process we strived to create dissonance between audio and visual representations of different emotions. To create these dissonances the design process uses the Circumplex Model of Affect (Russell, 1980) which is a way to organize emotions in a two-dimensional coordinate system in relation to each other and their experienced valence-arousal. Valence is the concept that describes if the emotion is positive or negative while arousal is the concept that describes how intense the emotion is. The proximity between each of the emotions is based on their similarities in how they are experienced. This study is based on the idea to get a better understanding of how the audio and visual media affects a person’s emotional experience and how dissonance could be created between these two forms of media. The study resulted in a creative process with a strong connection to previous research in affect and media technology related work procedures. The creation of a matrix based on previous research created a focus and an approach that was beneficial for the creative process. The study deals with questions about effect in cooperation with the audio and the visual medium. New questions have emerged where we question whether it’s the physical properties of the medium or their association in everyday life that determines the experienced affect.