Klädföretagens CSR arbete : En dokumentstudie
Those companies that have taken a stand in corporate social responsibility and work with these issues often experience difficulties orienting themselves in these areas. There is a picture of how companies want to be in their CSR commitment on corporate websites and a different reality which is reflected in the media. These different images are not in harmony with each other.
The purpose of this study is to revise the CSR work of Sweden’s largest clothing companies.
To answer the problem of this study a qualitative method has been used. The choice to explore a few clothing companies resulted in a multi-case study. The empirical data consists of material collected from the selected companies websites, newspapers articles and reports from NGOs (Non-Governmental Organisations).
The result of this study demonstrates that the selected clothing companies communicating a CSR work that does not fully correspond with medias reflection. The main reason is the clothing companies’ inability to control the supply chain. The quest for profit is another aspect where other stakeholder’s parallel goals are neglected in favour of the big companies’ interest of generating profit. Yet another aspect that doesn't follow CSR is dishonest claim of following guidelines that aren't met in the reality.
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