Sökning: "Alexandra Norman"

Hittade 3 uppsatser innehållade orden Alexandra Norman.

  1. 1. H&M gör Åhlénstricket : En studie av H&Ms kriskommunikation på Facebook vid lanseringen av barntröjan Coolest monkey in the jungle

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Alexandra Haglund; Josefine Oldenstedt; [2018]
    Nyckelord :H M; crisis communication; critical discourse analysis; rasism; public relations; image repair theory; reputation management; rhetoric;

    Sammanfattning : This study aims to see how H&M are using crisis communication through Facebook to investigate if they are able to contain their reputation and trustworthiness during and after crisis. This has been done by a quantitative content analysis and the qualitative critical discourse analysis with Norman Fairclough’s three-dimensional model. LÄS MER

  3. 2. "A True Relation of my Birth, Breeding, and Life" En kritisk diskursanalys av Margaret Cavendishs köns- och identitetsskapande och konstruktionen av genushegemoni

    Kandidat-uppsats, Lunds universitet/Historia

    Författare :Alexandra Wideheim; [2016]
    Nyckelord :Margaret Cavendish; tidigmodern tid; 1600-tal; England; genushegemoni; hegemonisk kvinnlighet; poststrukturalism; diskursteori; queerteori; CDA; subjektivitet; identitet; genus; kön; History and Archaeology;

    Sammanfattning : This essay studies the construction of femininity as it appears in the early modern thinker Margaret Cavendish’s biographical work "A True Relation of my Birth, Breeding, and Life". The theoretical and methodological framework consists of a development of Raewyn Connell’s theory of hegemonic masculinity based on Judith Butler’s heterosexual matrix and Norman Fairclough’s critical discourse analysis. LÄS MER

  4. 3. Hållbarhetsredovisning i svenska företag: - en kvalitativ studie om drivkrafter och redovisningsmetod

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :Katica Dineva; Alexandra Norman; [2009]
    Nyckelord :Sustainability Reporting; Motivational Factors; Sustainability Reporting Methods; Stakeholder Theory; Legitimacy Theory;

    Sammanfattning : Sustainability reporting in Sweden is a voluntary disclosure action for non-governmental companies. Since 2009 all state-owned companies must however publish a sustainability report according to GRI guidelines and with independent assurance statement. LÄS MER