Sökning: "Brand value co-creation"

Visar resultat 1 - 5 av 46 uppsatser innehållade orden Brand value co-creation.

1. 1. How to improve customer satisfaction with customer surveys and lean for retail

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Nahia Bilbao Gato; [2023-07-18]
   Nyckelord :lean for retail; customer satisfaction;

   Sammanfattning : Introduction: This dissertation project is based on a collaboration between the author and Volvo Trucks Europe. To answer the research question of How to improve customer satisfaction with customer surveys and lean for retail? This study describes a qualitative study of improving customer satisfaction with lean for retail in the Volvo Trucks dealership network, specifically in the Northern European Market. LÄS MER

3. 2. Den externa marknadsförarens perspektiv på strategiskt varumärkesbyggande : En fallstudie om värdeskapande i en B2B kontext

   Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Elin Friberg; Emma Kjellgren; [2023]
   Nyckelord :B2B; Marketers; Marketing agency; Branding; Value co-destruction; Value co-creation.; B2B; Marknadsförare; Marknadsföringsbyrå; Varumärkesbyggande; Värdesamförstörelse; Värdesamskapande;

   Sammanfattning : Bakgrund: Den ökade globaliseringen har ökat konkurrensen på B2B marknaden markant. Detta har bidragit till att det blir allt mer aktuellt att se till interaktionen som sker mellan olika företag och till det värde som uppstår i samspelet mellan olika aktörer för att kunna differentiera sitt värdeerbjudande från konkurrenterna. LÄS MER

4. 3. The new frontier of co-creation : What are the drivers for consumers to engage in co-creation activities in the metaverse?

   Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Pavel Kerim; Marina Borrell; [2023]
   Nyckelord :co-creation; metaverse; engagement; trust; customer experience; motivation; samskapande; metaverse; engagemang; förtroende; kundupplevelse; motivation;

   Sammanfattning : Research Question: What are the drivers for consumers to co-create in the metaverse and howcan companies use them to increase engagement in co-creation? Purpose: The purpose of this study is to get insight into how companies canincrease consumer engagement for participation in co-creation activitieswithin the metaverse. By enlightening the research community and businesses about the consumer perspective on the metaverse and the cocreation possibilities and what their drivers would be to engage in cocreation, companies can better target these individuals and ultimately increase their brand value. LÄS MER

5. 4. Co-Creation: What Users Want - A Qualitative Study on how Social Media Users balance Motivators and Barriers to Co-Create within Marketing Activities on Social Media Platforms

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Anna Mellin; Ioannis Diakoulakis; [2023]
   Nyckelord :Value Co-Creation; Co-Creation; Social Media; Social Media Marketing Activities; Social Media Users; Motivations; Barriers; Business and Economics;

   Sammanfattning : The aim of this research is to explore motivators and barriers that customers balance when it comes to co-creation in marketing activities undertaken by brands on social media. A qualitative research strategy was decided, with semi-structured interviews as the research method. LÄS MER

7. 5. Brand value co-creation within e-sport industry : A study on Generation Z’s brand relationship quality in brand value co-creation in the Vietnamese e-sport industry

   Kandidat-uppsats,

   Författare :Chau Le; Nhan Chau; [2023]
   Nyckelord :Brand value co-creation; brand relationship quality; e-sport industry; Stimuli-Organism-Response framework;

   Sammanfattning : Brand value co-creation is an essential theme in Marketing research. The research aims to investigate the degree to which brand relationship quality on social media influences Generation Z’s motivation to co-create by applying the Stimulus-Organism-Response framework. LÄS MER