Sökning: "Record companies"

Visar resultat 1 - 5 av 2373 uppsatser innehållade orden Record companies.

  1. 1. Prediction of Conversion Rates in Online Marketing - A study of the application of logistic regression for predicting conversion rates in online marketing.

    Master-uppsats, Lunds universitet/Matematisk statistik

    Författare :Marcus Olausson; [2018]
    Nyckelord :Online marketing; conversion rates; logistic regression; latent variables; machine learning; Mathematics and Statistics;

    Sammanfattning : This thesis was written in collaboration with an anonymous European automotive company, Company X, which uses online marketing as a part of their business model. In online marketing it is of inrest to estimate conversion rates, that is the quota of a population at an initial state that will go on to perform a certain action. LÄS MER

  2. 2. Den digitala handelns fastighetsmarknad - Var ska E-handeln lokaliseras?

    Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Fastighetsvetenskap

    Författare :Eric Håkansson; Linus Nässén Odell; [2018]
    Nyckelord :E-handel; logistik; lager; fastighet; lokaliseringsteori; regression; intervju; GIS; Technology and Engineering;

    Sammanfattning : The fact that e-commerce has increased significantly in recent years has not gone unnoticed, and its features have been marked in both private life as well as in business. The physical commerce has changed to an increased shopping through the internet, which is a development of the trade of goods that was one of the earliest commercial forms. LÄS MER

  3. 3. Vad säljer en influencer? - En kvalitativ studie om hur influencers strategiskt kommunicerar kring produkter på Instagram

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Elin Lindell; Sara Kulle; [2018]
    Nyckelord :Strategisk kommunikation; public relations; marknadskommunikation; influencers; influencer marketing; hög- låginvolvering; produktplacering; disneyfiering; relationer; professionalisering; varumärken; personliga varumärken; Social Sciences;

    Sammanfattning : Ett populärt och växande verktyg för företag att nå ut till sina målgrupper är att använda sig av influencers. Denna studie syftar till att skapa förståelse för hur digitala livsstilsinfluencers strategiskt kommunicerar produkter på Instagram i förhållande till identitetsteori, övertalningsstrategier och hög- och låginvolverings-produkter. LÄS MER

  4. 4. How the concept of fairness influences EU law

    Magister-uppsats, Lunds universitet/Institutionen för handelsrätt

    Författare :Jessica Svensson; [2018]
    Nyckelord :Fairness; Tax; EU-law; ATAD; Law and Political Science;

    Sammanfattning : The thesis presents fairness as a concept that can be defined in several ways. The different definitions overlap and influence each other in a somewhat unexpected manner. LÄS MER

  5. 5. European Takeover Law and the Freedom of Establishment: Towards Efficient Regulation

    Master-uppsats, Lunds universitet/Juridiska institutionen

    Författare :Christopher Phiri; [2018]
    Nyckelord :European Takeover Bids Directive; Disclosure Requirements; Mandatory Bid Rule; Board Neutrality Rule; Breakthrough Rule; Squeeze-Out Right; Sell-Out Right; Independent Expert Opinion; Law and Political Science;

    Sammanfattning : The European Takeover Bids Directive has been at the centre of criticism since it was adopted on 21 April 2004. This study adds a voice to the enduring discourse on the extent to which the Directive is fit for purpose. LÄS MER


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