Sökning: "consumer excitement"

Visar resultat 1 - 5 av 9 uppsatser innehållade orden consumer excitement.

  1. 1. Exploring Fast Fashion renting and its influence on Brand Equity - A comparative study between Sweden and Russia

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Vladislav Galkin; Christopher Kewenter; [2021]
    Nyckelord :Fast fashion; Sustainable consumption; Collaborative consumption; Renting; Brand Equity; Business and Economics;

    Sammanfattning : Abstract Keywords: Fast fashion, Sustainable consumption, Collaborative consumption, Renting, Brand Equity. Purpose of the thesis: This thesis aims to discover changes in Millennials' Brand perceptions towards renting in Fast fashion, having a cultural comparison perspective between Russia and Sweden. LÄS MER

  3. 2. Consumer perceived brand innovativeness : Effects and Moderation

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Magdalena Pelikan; Pierre Meynard; [2018]
    Nyckelord :Perceived brand innovativeness; consumer attitude; purchase intention; consumer satisfaction; consumer excitement;

    Sammanfattning : The purpose of this research is to extend the understanding of consumers’ perceived brand innovativeness. Within a quantitative approach an online survey was conducted, using a quota-sample of 501 physically active Germans. The data was analyzed through simple linear regression, mediation and moderation analysis. LÄS MER

  4. 3. Konsumentbeteende online : En analys av spelkonsumenters reaktioner och beteende på nätet

    Kandidat-uppsats, Högskolan i Skövde/Institutionen för handel och företagande

    Författare :Jenny Gunnarsson; Maria Slivo; [2017]
    Nyckelord :consumer behaviour; online gambling; gambling commercials; marketing; casino; konsumentbeteende; spelkonsument; spelreklam; marknadsföring; kasinospel;

    Sammanfattning : Problem background: The online gaming industry has exploded and the number of consumers who play casino games has increased markedly in recent decades. In Sweden, the state has a monopoly on the gambling market and is not allowed to market casino games. LÄS MER

  5. 4. Towards an understanding of consumer´s behavior of buying secondhand products on social media

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Yingxi Jiao; [2015]
    Nyckelord :passive shopping; consumer-to-consumer C2C business; social media; secondhand Products; consumer behavior; Active shopping; utilitarian and hedonic shopping.; Social Sciences;

    Sammanfattning : Due to the research scarcity in consumers’ secondhand shopping behaviors and consumer-to-consumer (C2C) businesses on social media platforms, this thesis decided to concentrate on both secondhand products and social media. The aim of this thesis is to explore the consumers’ behaviors of buying secondhand products on social media – a new channel of doing C2C businesses. LÄS MER

  7. 5. Jag hashtaggar varumärken – Konsumentbeteende på Instagram ur ett företagsekonomiskt perspektiv, en grundad teori

    Kandidat-uppsats, Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Författare :Björn Carlsson; Michael Reiskog; [2014]
    Nyckelord :varumärke; hashtagg; Self-concept; identitet; sociala medier; Instagram; brand; hashtagg; self-concept; identity; social media; Instagram;

    Sammanfattning : Att sociala medier och dess användarantal har ökat avsevärt de senaste åren kan knappast ha undgått någon. Som en konsekvens av detta produceras idag enorma mängder data som kommit att tituleras “The Big Data”. Det råder idag en stor hype kring begreppet och de affärsmässiga möjligheter som fenomenet skapar. LÄS MER