Sökning: "sponsored post"

Visar resultat 6 - 10 av 28 uppsatser innehållade orden sponsored post.

  1. 6. "Detta inlägg är sponsrat av ..." : Svenska konsumenters köpbeteende - hur och om det påverkas av sponsrade inlägg på Instagram

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Elisabet Gezaw; Amanda Hermiz; [2022]
    Nyckelord :sociala medier; influencer marketing; köpbeslutsprocessen; instagram; konsumenter;

    Sammanfattning : It is a fact that the phenomenon of Influencer Marketing and sponsored posts on Instagram is one of the most effective marketing methods today (Tafesse and Wood 2021). What has contributed to this, among other things, is the great impact that these influencers have on consumers' buying behavior (ibid.). LÄS MER

  3. 7. Weaponized malware, physical damage, zero casualties – what informal norms are emerging in targeted state sponsored cyber-attacks? : The dynamics beyond causation: an interpretivist-constructivist analysis of the US media discourse regarding offensive cyber operations and cyber weapons between 2010 and 2020

    Master-uppsats, Försvarshögskolan

    Författare :Margarita Sallinen; [2021]
    Nyckelord :constructivism; critical discourse analysis; cyber operations; cyber security; cyber warfare; cyber weapons; interpretivism; informal norms; media; war studies;

    Sammanfattning :  In 2010, the discovery of the malicious computer worm Stuxnet shocked the world by its sophistication and unpredictability. Stuxnet was deemed as the world’s first cyber weapon and started discussions concerning offensive cyber operations – often called “cyber warfare” – globally. LÄS MER

  4. 8. DEVELOPMENT OF RISK INFORMED METHODS FOR ESTIMATING RADIATION RELEASE FROM CABLE FIRES AT HIGH ENERGY PHYSICS FACILITIES

    Master-uppsats, Lunds universitet/Avdelningen för Brandteknik

    Författare :Daniel Funk; [2020]
    Nyckelord :Fire Safety Engineering; CERN; Fire-induced Radiological release; particle accelerator; Fire Protection; Fire Risk Analysis; Technology and Engineering;

    Sammanfattning : CERN operates the Large Hadron Collider (LHC), the world’s largest and most powerful particle accelerator. The LHC was built to advance the state of knowledge in particle physics by increasing the energy of colliding particles to the TeV range. LÄS MER

  5. 9. Studenters attityder gentemot influencers på Instagram : en studie om hur högskolestudenters attityder och köpintentioner påverkas av influencer marketing

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Linn Grundsten; Isabella Öhman; [2020]
    Nyckelord :Influencer Marketing; Instagram; Influencer; Consumer Purchase Behavior; Consumer Attitudes; Sponsored Instagram Posts; Influencer marketing; Instagram; Influencer; Köpintentioner; Konsumenters attityder; Sponsrade inlägg;

    Sammanfattning : Rapporten undersöker vilka faktorer i influencers sponsrade inlägg på Instagram som påverkar studenters attityder gentemot influencers. Vidare undersöks hur influencer marketing påverkar studenters köpintentioner. LÄS MER

  7. 10. Dressed for Long-Term Success - Evidence from Sweden Regarding the Long-Term Value Creation of Private Equity Sponsors

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :Jakob Kalbe; Martin Warin; [2020]
    Nyckelord :Private Equity; Buyouts; Operational Engineering; Long-Term Value Creation; Initial Public Offerings;

    Sammanfattning : The long-term value-creating ability of Private Equity (PE) sponsors has received a lot of attention during recent years and a large number of studies examine this by evaluating the post-IPO stock performance of previously PE-sponsored firms. At the same time, many studies analyse what value-creating initiatives that PE sponsors are implementing in their portfolio firms during the holding period, in order to maximize their payoff at the time of their exit. LÄS MER