Sökning: "sponsored post"

Visar resultat 21 - 25 av 28 uppsatser innehållade orden sponsored post.

1. 21. Fula morötter - en ömsesidig vinst. En kvantitativ studie om hur företag, influencers och samhället kan gynnas av exponeringen av fula morötter på en blogg.

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Evin Rosa Sürek; Chanel Forsström; [2017]
   Nyckelord :food-waste; blogg; disclaimer; ugly carrots; defective fruit and vegetables;

   Sammanfattning : Is the western world really cursed by the wasting sin? Or have we just taken the culture of consumerism too far? While hundreds of million people are starving, billions are used to an excess of food and thereby also daily waste of food. We even throw away the food that does not appeal us in appearance. LÄS MER

3. 22. #SponsoredPost : En kvalitativ studie av hur samarbeten mellan Influencers och företag konstrueras på Instagram

   Kandidat-uppsats, Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Författare :Jennifer Andreasson; Louise Hildebrand; [2016]
   Nyckelord :Social media Influencer; Instagram; influencer marketing; social media; collaboration; marketing communication; Social media Influencer; Instagram; influencer marketing; sociala medier; samarbete; marknadskommunikation;

   Sammanfattning : Under år 2016 har marknadsföringsstrategin influencer marketing, att låta inflytelserika personer dela budskap om varumärken online i form av sponsrade innehåll, ökat i popularitet. Den här uppsatsen ämnar öka förståelsen kring hur Influencers konstruerar inlägg som är sponsrade av företag på medieplattformen Instagram i Sverige idag. LÄS MER

4. 23. The Perceived Credibility of Fashion Bloggers and Sponsored Blog Posts

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Linn Hansson; [2015]
   Nyckelord :Credibility; Fashion Blogs; Fashion Blogger; Sponsored blog posts; Social Sciences;

   Sammanfattning : This study examines the problem regarding editorial content in fashion blogs being increasingly sponsored by PR agencies and corporations. The research question will answer how this affects the credibility of fashion bloggers and the blog content. A qualitative approach has been used to measure this phenomenon, with quantitative features. LÄS MER

5. 24. Ett oväntat samarbete - Effekter av tematisk inkongruenta sponsorsamarbeten mellan bloggare och välkända varumärken

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Charlotte Heiman; Frida Persson; [2014]
   Nyckelord :Ad attitude; Blogs; Para-social interaction; Social media; Thematic incongruence;

   Sammanfattning : As a great deal of people spend more time with their cell phones and computers than with magazines and TV, markets have begun to explore marketing possibilities in digital media. A common form of marketing in digital media is sponsorship of the cyber stars of the Internet - the bloggers. LÄS MER

7. 25. Mending the broken link. Finding an Innovative Approach for inclusive social policy for the most marginalized children and families in Shumen Region, Bulgaria

   Master-uppsats, Lunds universitet/LUMID International Master programme in applied International Development and Management

   Författare :Yassen Georgiev; [2014]
   Nyckelord :social policy; Bulgaria; Shument: marginalization; UNICEF; NGO; Social Sciences;

   Sammanfattning : This paper explores the opportunities of developing innovative approaches for new types of social policies aimed at the most marginalized and socially excluded communities that live in the North-Eastern Bulgarian Region of Shumen. The study focuses on the processes of transition and the social conditions in post-communist Bulgaria, the reasons for marginalization, and seeks an appropriate model for a new type of service – the Family Counseling Centers sponsored by UNICEF Bulgaria. LÄS MER