Sökning: "sponsored post"

Visar resultat 11 - 15 av 28 uppsatser innehållade orden sponsored post.

  1. 11. Influencer co-design strategies - Is the hype real? A quantitative investigation of the communication of influencer co-designs to consumers in fashion brands' social media marketing

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Tabea Simmes; Carlotta Koehler; [2019]
    Nyckelord :fashion; social media marketing; Instagram; influencer marketing; co-creation;

    Sammanfattning : In the social media age, many fashion brands are collaborating with influencers to design and market joint fashion collections. Even though the academic research fields of influencer marketing and co-creation are growing, little research has been conducted around the phenomenon of influencer co-design strategies and specifically, the impact of their communication to consumers by brands. LÄS MER

  3. 12. Att vara eller inte vara native

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Emma Truvé; Isabelle Edenborg; Anna Frick; [2019]
    Nyckelord :Persuasion Knowledge Model; marknadsföring; native advertising; sociala medier; Instagram; influencer marketing; millennials; konsumentbeteende; change-of-meaning-principen; Business and Economics;

    Sammanfattning : Title: To Be or Not To Be Native - a Quantitative Study of Native Advertising on Instagram, and Its Effect on Consumer Behavior and Attitude. Seminar date: 2019-01-17 Course name: FEKH29, Degree project in Marketing Undergraduate Level, 15 University Credits. LÄS MER

  4. 13. Ta det personligt! En kvantitativ studie om konsument- och varumärkeseffekterna av ett personligt budskap i influencermarknadsföring

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Cecilia Tillberg; Therese Lundborg; [2018]
    Nyckelord :Influencer marketing; advertising appeal; personal; sponsored post; Instagram;

    Sammanfattning : Marketing in social media and the use of influencers has grown dramatically during the last years. A relatively new phenomena is that brands pay influencers to market their products or services - often done in a personal way by recommendations combined with updates about their everyday lives. LÄS MER

  5. 14. The role of peer-created content in digital advertising : Perceptions of sponsored and non-sponsored recommendations on Instagram, its recognition as a product advertisement and its effects on the level of trustworthiness.

    Master-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Karolina Gibała; Aleksandra Gujda; [2018]
    Nyckelord :trustworthiness; Instagram; sponsored; non-sponsored; perception; product advertisement;

    Sammanfattning : Background: Changing interests and expectations of societies have resulted in the development of new communication and business channels. The boom of social media, allowed for a rapid exchange of beliefs, opinions and ideas. The ways of advertising products have also been changed. LÄS MER

  7. 15. Where should your influencer marketing strategy land?

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Sofie Murakas; Emmy Svedberg; [2018]
    Nyckelord :Influencer marketing; Landing page; Influencer post; Sponsorship disclosure; Instagram;

    Sammanfattning : Influencer marketing is growing. With a decline in traditional media, companies are exploring alternative options. With the ever changing landscape of social media, new strategic challenges constantly arises. With influencer marketing, companies can endorse their product through the influencers' social media crowd. LÄS MER