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1. 1. Examining the Fans’ Perception of Sponsorship Fit in eSports

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Árni Alexander Baldvinsson; Joel Isopahkala; [2019]
   Nyckelord :eSports; sponsorship; sponsorship fit; perceived fit; eSports fans; Business and Economics;

   Sammanfattning : Title: Examining the fan’s Perception of Sponsorship fit in eSports - Exploratory study of Traditional Sports Determinants of Sponsorship Fit in the Context of eSports. Date of seminar: 2019-06-05 Course: BUSN 39 - Degree Project in Global Marketing Authors: Árni Alexander Baldvinsson & Joel Isopahkala Supervisor: Andrea Lucarelli Keyword: eSports, sponsorship, sponsorship fit, perceived fit, eSports fans Thesis purpose: The main purpose of this thesis is to gain understanding of how fans perceive sponsorships in eSports. LÄS MER