Sökning: "Adam Knutar"

Hittade 1 uppsats innehållade orden Adam Knutar.

  1. 1. Strategiskt beslutsfattande

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Justus Jahja; Caroline Carlsson; Adam Knutar; [2016]
    Nyckelord :Strategiskt beslutsfattande; Kina; Fordonsindustrin; Inträdesbarriärer; Early-Mover advantage.; Business and Economics;

    Sammanfattning : Title: Strategic Planning: A study focusing on managament decisions regarding an expansion to the Chinese market in the automotive industry Seminar date: 2016-01-14 Course: FEKH19, Bachelor thesis in Strategic Management, 15 University Credits Points (UPC) or ECTS‐cr Authors: Caroline Carlsson, Justus Jahja, Adam Knutar Advisor/s: Christine Blomqvist Key words: Strategic Planning, China, Automotive industry, Entry barriers, Early-mover advantage Purpose: This bachelor thesis aims to examine the process of strategic planning in a company facing an expansion to the Chinese automotive industry. Methodology: A study has been made from semi-structured interviews with a case company and individuals with specific insight in the Chinese market that meets the requirements in order to highlight the purpose of this thesis. LÄS MER