Sökning: "Agnes Källén"

Hittade 1 uppsats innehållade orden Agnes Källén.

  1. 1. Märken i morgonljuset En kvantitativ studie av varumärkesexponeringen i Tv4:s Nyhetsmorgon

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Agnes Källén; Amanda Redin; [2014-09-08]
    Nyckelord :;

    Sammanfattning : Abstract Authors: Agnes Källén & Amanda Redin Title: Level: Bachelor of Journalism Location: University of Gothenburg Language: Swedish Number of Pages: 39 With this study we aimed to answer the following questions: has the amount of brand exposure on the Tv4 show “Nyhetsmorgon” increased between the years 2008 and 2013? And if so, how can the increase be explained by well-recognized research in the field? The media industry is changing toward an increasingly commercial content. In television, this change is mainly caused by the growth in shows watched on the web and through time shift, which is the act of watching something on a digital video recorder, or DVR. LÄS MER