Sökning: "Aierke Yermentayeva"

Hittade 1 uppsats innehållade orden Aierke Yermentayeva.

  1. 1. Service-Dominant Orientation 2.0: Consideration of Sustainability Concerns

    Master-uppsats, Karlstads universitet

    Författare :Aierke Yermentayeva; Luke Carey; [2017]
    Nyckelord :Service-dominant logic; Service-dominant orientation; Value co-creation; Sustainability; Value co-creation capabilities; Trust; Affective Commitment; Perceived Value; Repurchase Intention.;

    Sammanfattning : Abstract Service-Dominant (S-D) logic suggests mutual strategic benefit for all actors of the value network (Vargo & Lusch 2016). However, theoretical reasoning lacks empirical validation of S-D logic implications for performance indicators as well as customer experience. LÄS MER