Sökning: "Aleksandra Hellman"
Hittade 1 uppsats innehållade orden Aleksandra Hellman.
1. Critical Perspectives of Marketing Discourse: Case Study of IKEA´s Corporate Philanthropy
Master-uppsats, Institutionen för geovetenskaperSammanfattning : This thesis discusses how IKEA perceive and use concept of Sustainable Development and relates it with consumption. For that purpose, an online-survey was undertaken with the aim to see how IKEA´s customers perceive IKEA´s philanthropic activities in developing countries and how these activities influence on their consumption patterns and ideas of inter-generational justice. LÄS MER
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