Sökning: "Alexandra Svan"

Hittade 2 uppsatser innehållade orden Alexandra Svan.

  1. 1. Digital marknadsföring : Mindre företag i byggbranschen

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Philip Jansson; Alexandra Svan; [2022]
    Nyckelord :Digital marketing in the construction business; SME; eWOM; social media;

    Sammanfattning : There has been a huge increase for start-ups in the construction business between 2019 & 2021. During this period of time covid-19 pandemic gradually spread and exposed the society for a severe challenge with social distancing, work from home and liquidation of several companies as a consequence. LÄS MER

  2. 2. Att bibehålla och utveckla konkurrensfördelar under en svart svan: En fallstudie om Kiviks Musteri

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Christoffer Andersson; Maja Grälls; Onur Uno Güler; Alexandra Göransson; [2020]
    Nyckelord :The Resource Based View; Krishantering; Kiviks Musteri; Hållbara konkurrensfördelar; Covid-19.; Business and Economics;

    Sammanfattning : Purpose: The purpose of the study is to look at how a company with its risks spread across different industries is working to strengthen its operations in relation to the progress of a global crisis, in this case Covid-19. As the purpose of this study, we have chosen to relate to the company's perceived strengths in relation to crisis management and how this crisis management can help maintain and develop both existing and new competitive advantages. LÄS MER