Sökning: "Andrej Matic"
Hittade 1 uppsats innehållade orden Andrej Matic.
1. Managing reputational damage with relationship marketing : A qualitative study on how relationship marketing can help organizations with reputational repairMagister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik
Sammanfattning : Date: 1st of June 2022 Level: Master’s thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalens University Authors: Filip Nilsson & Andrej Matic (92/08/25) (95/08/10) Title: Managing reputational damage with relationship marketing - A qualitative study on how relationship marketing can help organizations with reputational repair Supervisor: Stylianos Papaioannou Keywords: Reputational damage, reputational management, reputational repair, reputational adversity, relationship marketing. Research question: How can relationship marketing repair a company's reputation after a reputational damage incident? Purpose: The purpose of this study is to analyze and gain knowledge on the effects that reputational damage has on a company and the different internal organizational changes that occur. LÄS MER