Sökning: "Andrej Matic"

Hittade 1 uppsats innehållade orden Andrej Matic.

  1. 1. Managing reputational damage with relationship marketing : A qualitative study on how relationship marketing can help organizations with reputational repair

    Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Filip Nilsson; Andrej Matic; [2022]
    Nyckelord :Relationship marketing; Reputation; Management;

    Sammanfattning : Date: 1st of June 2022 Level: Master’s thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalens University  Authors: Filip Nilsson & Andrej Matic (92/08/25) (95/08/10) Title: Managing reputational damage with relationship marketing - A qualitative study on how relationship marketing can help organizations with reputational repair   Supervisor: Stylianos Papaioannou Keywords: Reputational damage, reputational management, reputational repair, reputational adversity, relationship marketing.  Research question: How can relationship marketing repair a company's reputation after a reputational damage incident? Purpose: The purpose of this study is to analyze and gain knowledge on the effects that reputational damage has on a company and the different internal organizational changes that occur. LÄS MER