Sökning: "Anida Granov"

Hittade 1 uppsats innehållade orden Anida Granov.

  1. 1. Customer loyalty, return and churn prediction through machine learning methods : for a Swedish fashion and e-commerce company

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Institutionen för matematik och matematisk statistik

    Författare :Anida Granov; [2021]
    Nyckelord :E-commerce; Machine Learning; Clustering; K-prototypes; Logistic Regression;

    Sammanfattning : The analysis of gaining, retaining and maintaining customer trust is a highly topical issue in the e-commerce industry to mitigate the challenges of increased competition and volatile customer relationships as an effect of the increasing use of the internet to purchase goods. This study is conducted at the Swedish online fashion retailer NA-KD with the aim of gaining better insight into customer behavior that determines purchases, returns and churn. LÄS MER