Sökning: "Antonija Batkovic"

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  1. 1. Network-Dominant Logic: A Discourse Analysis on the Changing Perception of Value Creation

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Antonija Batkovic; Isabel Gunnarsson; [2017-07-04]
    Nyckelord :Value Creation; Digital Transformation; GoodsDominant Logic; Service-Dominant; Logic; Network-Dominant Logic; Control points; Value Networks; A2A;

    Sammanfattning : This article seeks to understand how digital transformation has changed theperception on value creation from an actor-to-actor perspective. The chosen methodologicalapproach is a discourse analysis with the intention to increase knowledge about how valuecreation is spoken of in practice. LÄS MER