Sökning: "Aramia Asmar"

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  1. 1. Nurturing Innovation in Globalized Corporations : A case study of Kraft Foods & Qualcomm Inc.

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :Aramia Asmar; Claudia Fernandez; [2012]
    Nyckelord :Open innovation; Closed innovation; Open strategy; Centralized structure; Decentralized structure; Competencies; Capabilities.;

    Sammanfattning : The capability to innovate and to carry innovation successfully down to markets will undoubtedly be a crucial determinant of the global competition among firms in the few upcoming years. There is growing awareness among business leaders that innovative activity is the main driver of economic growth as well as a potential factor in meeting global market challenges. LÄS MER