Sökning: "Arnt Ove Dalebo"

Hittade 1 uppsats innehållade orden Arnt Ove Dalebo.

  1. 1. The advertising sales flyer as a promotion tool in grocery retail stores, and its effects on in-store consumer behaviour

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Britt Richardsen; Arnt Ove Dalebo; [2006]
    Nyckelord :Advertising Sales Flyer; Retail promotion; In-store consumer behavior; Consumer routes; Retail Strategy; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : En sammanfattning av uppsatsen på maximalt 8000 tecken. The purpose of this study was to analyse if there are in-store consumer behaviour differences between the consumers that use ASF and the consumers that not use ASF in store. More precisely this study had two objectives. LÄS MER